|  | | | 
| CS4 launches with a high concept take on integration and a high level of distinction from CS3. Color associations in-product remain stable to enhance usability, while marketing graphics evolve, highlighting the excitement of the new Adobe lineup. As Tolleson Design and Adobe team again to produce the latest in the Creative Suite series, they strive to establish direct, meaningful communication with the customer. The CS4 packaging signals a major product line evolution – the next generation of flow. | |
|
| | | | | | 
| With OpenSolaris, Sun introduced an operating system for a new generation, combining the security, reliability and performance of a conventional OS with the potential for innovation that can only come through open-source development. OpenSolaris leverages the boundless creativity of developers worldwide, and welcomes the contributions of rebellious minds everywhere. With a growing number of student-developers embracing this technology, Sun determined to partner with Tolleson Design in a brand identity evolution that would resonate with this emergent community. Opensolaris.com launched at Community One with an look-and-feel expressive of the future direction of the platform. | |
|
| | | | | | 
| Coalesse, a curated collaboration of three renowned Steelcase offerings, launched this June at NeoCon World's Trade Fair in Chicago. With furnishings that fit about as naturally in the office as the living room, Coalesse provides a forward-thinking alternative for A&D professionals and individual consumers worldwide. Embracing today's blurred distinction between live and work spaces, the finishes and materials coordinate across lines, offering greater flexibility in design and layout.
Steelcase allied with Tolleson Design to conceive the Coalesse brand, delivering its message with a sophisticated wink. Coalesse’s introduction reflects its positioning with a compelling showroom experience, alive with video and motion graphics, and promotional kits suggestive of materials from the manufacturer's workshop. A full complement of collateral support along with a refreshing web presence appropriately complete the presentation of the Coalesse brand. | |
|
|
|
| | | | 
| With each new product innovation, Tolleson and Gmund team to present a unique and effective introduction. From naming to color consultation, Tolleson works alongside Gmund's talented creators to help hone each new offering and announce it to the market. | |
|
| | | | | | 
| From its beginnings in 1969, the Gap brand has evolved from a stylish casual wear retailer to a cultural icon and one of the world's primary destinations for wardrobe essentials. This long-lived global brand occupies the unique position in the mind of its market as the inventor of casual chic – with a social conscience. Gap is currently engaged with Tolleson Design on a fundamental assignment to move the brand forward while retaining relevance for its primary audiences. | |
|
| | | | | | 
| Once again, Cisco and Tolleson join forces to concept and develop Cisco's 2008 Annual Report. Building upon last year's award-winning effort, together the teams will collaborate on concept and develop a strategy to capture Cisco's recent accomplishments and present the company's forward vision to shareholders. | |
|
|
|
| | | | 
| Adidas has a rich history in basketball. So to celebrate the many athletes whose names are synonymous with the game, Adidas is collaborating with Tolleson Design to create an installation for the NBA Store in NYC. From the early days of "The Big O" to the modern "Big Ticket" and "Big Fundamental," the sports' biggest stars are represented. | |
|
| | | | | | 
| Tolleson Design sends our hearty wishes for a holiday season filled with family, friends and joy. We'd like to thank our clients, vendors and partners with whom we engage throughout the year for making 2007 a success. | |
|
| | | | | | 
| GE Capital Solutions, Global Electronics Services (GES), the structured finance and equipment sales arm of General Electric in the microelectronics industry, seeks to validate the group's strategic direction and messaging through an engagement with Tolleson Design. Through interviews with key stakeholders internally and among their customer base, GES will substantiate its approach, reframe their offering and deliver its proposition to new and existing audiences via a refreshed collateral suite. | |
|
|
|
| | | | 
| The feminine side of the Quiksilver brand, Roxy has captured the hearts of female board-sport enthusiasts since its launch in 1990. True to form, Roxy continues to innovate and, this time, has joined with the Tolleson studio to extend the visual expression of the brand – to express their commitment to the environment that all Roxy girls enjoy. | |
|
| | | | | | 
| With advances in genomic research, medicine and technology, Navigenics is able to identify genetic predispositions for certain diseases. Through early detection, steps can be taken to ensure wellness and plan for prevention, providing greater control in the quest for a longer and healthier life. As the Navigenics offering incubated at Kleiner Perkins Caufield and Byers Silicon Valley site, Tolleson Design was engaged as a partner to help shape the Navigenics brand proposition for launch. A simple at-home procedure, enhanced web experience and access to an august body of experts combine to form the basis of this first-of-its-kind service. | |
|
| | | | | | 
| This bi-coastal video production studio has approached Tolleson Design to evaluate and update their identity program. The effort will include development of a new visual identity, client-facing materials and web portal that will showcase recent work from their three venues, focusing attention on the superior talent the company represents.
| |
|
|
|
| | | | 
| The development of aspirational work environments is the work of Metro. Driven to improve the day-to-day experience of the workplace, Metro's designers concept office furnishings that defy traditional categorization and have succeeded to establish new standards within the contract industry. Today, Tolleson Design and Metro are engaged in a project that will unite customer with product through an enhanced experience. | |
|
| | | | | | 
| ID Analytics applies robust technology and scientific discipline to reduce the risks associated with identity fraud and authentication. Though it has become a high profile issue, identity fraud is still not well understood – few corporations or consumers comprehend the mechanisms and scale involved, nor do they grasp the impact of identity fraud on the economy and consumer well-being. To better articulate the value and capabilities as they expand both solutions and industries, ID Analytics has turned to Marshall Strategy and Tolleson Design. ID Analytics is looking for positioning, messaging, and design recommendations that will better resonate both within and outside the core industries they serve today—across multiple channels. | |
|
| | | | | | 
| HX Diagnostics was founded as part of the Kleiner Perkins Caufield & Byers Pandemic Preparedness and BioDefense Initiative to fulfill a global need. Public health is no longer simply a local issue; a disease outbreak can quickly grow into global threats across borders and oceans. Consequently, we face a heightened need for better surveillance. When a contagion emerges, effective response depends on rapid and accurate diagnoses. Tolleson Design has collaborated with HX to determine the optimal method for disseminating their message to prospective partners and clients alike. | |
|
|
|
| | | | 
| Elevated Foods seeks to produce and distribute a series of supremely high-quality, cocoa-based health bars that meet raw, vegan and organic qualifications. Through the introduction of a new standard in beneficial chocolate products, Elevated Foods intends to revolutionize the mainstream convenience food market. Tolleson Design will work closely with the company’s owners to design enticing packaging and point of sale materials for their initial product offering. A strategic brand architecture and web presence will be developed to anticipate planned product extentions. | |
|
| | | | | | 
| Godiva has returned to work with Tolleson Design on their expanded licensing strategy. Godiva is laying the foundation for expansion of their brand to new chocolate products in the food and beverage category and also into lifestyle-driven extensions. In the view of the Godiva team, packaging and communication vehicles are an essential part of the effort to differentiate core product from line extension as the company continues to demonstrate a clear visual expression. The expansive license guide resulting from this collaboration is designed to help licensees deliver their distinct message to the market with each new offering, thereby generating increased consumer engagement with the time-honored brand. | |
|
| | | | | | 
| "The Making of Star Wars", LucasFilm and Del Rey Books' soon-to-be-released 30th anniversary volume, has caught the attention of the staff at Quoting Wired, "The LucasFilm Archives has poured its guts into this gorgeous 313-page coffee-table book". Through a trove of previously unpublished photos, storyboards, anecdotes and interviews, Star Wars scholar J.W. Rinzler steps readers back to the genesis of this blockbuster space fantasy that has become a cultural touchstone. Available beginning April 24th.
| |
|
|
|
| | | | 
| Tolleson Design continues their long-standing relationship with RR Donnelley’s Global Capital Markets group as the division grows through acquisition and evolves its business model. Our current assignment with this leader in corporate financial services involves the restructuring of their brand architecture to accommodate recent additions to the company’s offering and to define the business direction for future expansion. | |
|
| | | | | | 
| To engage new readership and lure advertisers, The Yale Daily News plans to upgrade the appearance, functionality and overall appeal of the yaledailynews.com website. To that end, the publication staff is partnering with Tolleson Design to explore a forward-looking approach that steps away from the traditional delivery of online news. Retaining timely content delivery as the primary mission for this electronic version of the student ‘paper’, a fresh approach to The News will garner renewed attention from its constituency. | |
|
| | | | | | 
| In collaboration with Buttenpapier Fabrik Gmund, Tolleson Design is structuring a web-based product experience to aid specifiers as they navigate through the178-year-old company’s artisan product mix. Access to Gmund’s hand-crafted papers will be made available through a multi-criteria search function in which stocks are cross-referenced by weight, color and finish and so will be easy to match or combine. A complex database with an equally intuitive maintenance tool will allow the company to administer the day-to-day upkeep of the online catalog. Ordering through Gmund’s worldwide network of distributors will also be facilitated though an e-commerce portal. | |
|
|
|
| | | | 
| CS3, a new line of creative applications and suites offered by Adobe Systems, was announced at a special event in New York City on March 27, 2007. With five different suites drawn from over 15 point products, it was the biggest release in the company's history.
For the past several months Tolleson Design has collaborated closely with Adobe on graphic strategy for the next generation of Adobe products. is the first Adobe release to integrate software from Macromedia, the leader in web graphics application development that was acquired by Adobe in spring 2005. Tolleson will continue to work with Adobe on additional products scheduled for release throughout 2007. | |
|
| | | | | | 
| Engaging with external resources is an effective way of expanding our offering to include expertise from other disciplines. Each time the Tolleson team engages with trusted partners, we gain fresh perspective and learn new ways of thinking. Such collaborations often bring the interior, product and graphic disciplines together, and allow design solutions with great heart to emerge from the joint effort.
On March 14th in San Francisco, Steve Tolleson, Laura Guido-Clark and Karen John will each present examples representative of this rich intersection of disciplines. The IIDA forum event begins at 5:30pm in the DWR Corporate Offices. To reserve a seat, please contact
| |
|
| | | | | | 
| Chronicle and Tolleson are collaborating again – this time to capture Pixar Animation Studios first twenty years in an anniversary volume. In this substantial folio filled with Pixar's unforgettable characters and spirited stories, the reader is provided a behind-the-scenes glimpse into the inner workings of the award-winning computer animation studio. From Tin Toy to Woody and Nemo, there's plenty to delight in this heart-warming history. The book is targeted for release later this year. | |
|
|
|
| | | | 
| Tolleson Design is working with bioIQ, a privately held healthcare company that empowers people to take control of their health and to detect chronic diseases using state of the art home-test kits. bioIQ's evolving suite of diagnostic solutions can be ordered online or delivered through institutional channels, connecting consumers with the leading labs in the nation. Tolleson is involved with the development of a strategic launch program targeting both B2B and direct-to-consumer audiences. The effort involves positioning, brand identity, packaging and web design. bioIQ plans to debut its new web-enabled health care model in summer '07. | |
|
| | | | | | 
| The team at Tolleson Design created the TolleBlog as a way for us to highlight the things we find interesting and inspiring. Sometimes the tangential findings of our creative searches lead to the most unique and entertaining material to share with friends and colleagues, who in turn may do the same, passing it down the line – the true spirit of the blog. The TolleBlog is our own collective spin on this particular phenomenon. Enjoy, share and check back often to see what other things we've posted.
| |
|
| | | | | | 
| Digitalthread, a showcase of the best-of-the-best from the graphic and web design communities, highlights Tolleson Design and Ringside Creative (a Tolleson partner) this month. Since launching in 1996, Digitalthread, a hub of elite design links and resources, has continued to turn the spotlight on resources gleaned from online submissions. About Tolleson, Digitalthread prints "[they] create powerful identity systems and product packaging, pushing the boundaries of print manufacturing", as well as "professional, clean interactive web sites and physical environmental designs". Thank you, Digitalthread, for the A+! | |
|
|
|
| | | | 
| We would like to acknowledge all of the clients, vendors, supporters and friends who have helped make 2006 a wonderful year for the studio. Best wishes and warm regards for the year ahead.
In the spirit of the holiday season, Tolleson Design has chosen to support Aid to Artisans, a nonprofit organization dedicated to creating economic opportunities for crafts people in developing countries around the world. Over the past thirty years Aid to Artisans has changed the lives of thousands of artisans through its “Market Link” programs of product design, production and business skills. | |
|
| | | | | | 
| Our long-term relationship with Applied Materials continues into their 40th year. Asked to create an identifier for their fourth decade, Tolleson based a mark on the company's directive for continued growth and upward trajectory. In addition, the studio is creating a series of posters and a desktop screensaver to celebrate the company's broadening business strategy. | |
|
| | | | | | 
| Tolleson Design has been selected to work on a number of new projects for Adobe Systems. In 2005, Adobe acquired Macromedia, the developer of Flash, Contribute and other interactive applications. These recent assignments signal the continuation of a longstanding relationship Tolleson has had with both Adobe and Macromedia over the past decade. | |
|
|
|
| | | | 
| Tolleson Design continues a 4 year relationship with Genentech, producing their signature trade ads, marketing collateral and annual report. Creating stories that convey both the human and research aspects of the business help portray a company with a brilliant mind and a warm heart. As an innovator in the biotech sector, Genentech's reach extends beyond medicine, impacting the lives of people worldwide. | |
|
| | | | | | 
| Infoporn, described as "quantitative analysis that makes a point about an important change, rather than just plotting the current state of a well-known phenomenon", is also the title of a regular feature of Wired Magazine. Appealing visualizations drawn from technology, social trends and statistics populate the Infoporn page each month, driving home the author's point of view with a velvet hammer. Wired sought Tolleson's ability to succinctly illuminate complex, data-driven thinking in order to put a new spin on this illustrated page. | |
|
| | | | | | 
| Tolleson Design continues its ongoing relationship with the premium European paper manufacturer Gmund. Several new promotional projects are being planned for 2007, as the firm continues refinining its esteemed line of papers for the international modern market. | |
|
|
|
| | | | 
| Located in the Detroit area, GTN is one of the most unique digital video post production studios in the world, providing clients with customized service, support and solutions in content creation, content management and content distribution. Tolleson Design is collaborating with GTN on a new online portfolio and website. | |
|
| | | | | | 
| This fall Godiva Chocolatier will offer its public a more contemporary expression of luxury with a fresh collection of confections, presented in sumptuous new packaging. Through a suite of subtly shaded gilt boxes, a renewed vitality is infused into the brand’s trademark gold image. Godiva hopes to expand its appeal as an impulse purchase into an everyday luxury, thereby extending its reach to a broader market. Developed in close collaboration with Godiva's in-house team, this new presentation of their premium assortments promises to entice and captivate - and will surely prove irresistible to the senses. | |
|
| | | | | | 
| To complement the current seasonal trend guides for Barbie, Mattel recognized the need to codify established guidelines and, so, set out to produce a brand guide for their licensees. Designed to influence those responsible for the maintenance of 'Barbiness' throughout the world, the guide offers inspiration for product design and rules for application of the authentic Barbie graphic language to all branded merchandise. The elements contained in this slim volume reinforce the Barbie essence at every juncture and, through consistent application, brand products as 'totally' Barbie. | |
|
|
|
| | | | 
| A new product launch catches the attention of Herman Miller and establishes a new partnership alliance for Brandrud in Seattle. Brandrud’s drive to innovate and evolve furnishings for the healthcare industry is evinced through the introduction of the Lexicon line of seating. Flexible, functional, private - this latest offering addresses a variety of needs in comfort and style. Reflecting the same design leadership that previously attracted the attention of Maharam Textiles, Lexicon’s appearance on the Brandrud site advances the company’s prominence in the category. | |
|
| | | | | | 
| Based near Detroit, Michigan Ringside Creative offers editorial and design for broadcast advertising, web & direct marketing, music videos and other motion graphics. The Tolleson and Ringside teams collaborated on a new online portfolio for Ringside, featuring dozens of full motion digital video reels that highlight the technical expertise and creative talent of Ringside's editors and directors.
| |
|
| | | | | | 
| Tolleson Design and Del Rey Books, a division of Random House, are in collaboration on a significant assignment for the 30th anniversary of LucasFilm. The full-length feature, which will include behind-the-scenes imagery from the Lucas archive, is slated for release early next year. | |
|
|
|
| | | | 
| Godiva licensees are taking note of the company’s new marketing platform - and, for Diageo, the world’s leading manufacturer of high-tone libations, this signaled the opportunity to update their line of chocolate liqueurs. The spectrum of flavors, ranging from Dark Chocolate to Mocha, will receive a more premium look - both in the liqueur’s signature bottle and carton. To infuse this reserve brand with Godiva allure, Tolleson Design reinvented the delivery of the line of chocolate cordials, enhancing their appeal on the retail shelf and the back bar. | |
|
| | | | | | 
| The Westfield Group, headquartered in Australia, holds investment interests in a portfolio of 120 shopping centers throughout the US and in the UK, New Zealand and Australia. Westfield's centers are located in prime trade areas and are anchored by long term retail tenants. Each incorporates a cross section of high quality specialty shops and national chain stores. Westfield aims their retail design at the geographic, retail and economic demographic in each locality, targeting marketing opportunities. Tolleson Design accepted the challenge to update the Westfield presence at this year's series of ICSC trade conferences, producing graphics demonstrating the company's strength in numbers while displaying their forward-thinking marketing direction. | |
|
| | | | | | 
| When Craig Janik determined to take his newest invention to market, he returned to Tolleson Design to create a company and product identity that would suit the direction of his latest start-up. The system had to be nimble enough to transverse a range of media and sufficiently extensible to encompass future offerings. Beyond the immediate goal of luring consumers to his new product with a suite of marketing pieces, the project also included packaging design and the construction of an e-commerce website. The site, which houses the product catalog, includes a database control system that is straight-forward enough for the client to handle yet can be extended for hand off to a third part fulfillment house as the business grows. | |
|
|
|
| | | | 
| Sensing substantial shifts in both audience demographic and retail marketing, Liz Claiborne contracted Tolleson Design for a return engagement. Since the launch of the most recent evolution of their visual design program, Liz Claiborne recognized the need to move the brand experience in a fresh new direction. Tolleson slipped seamlessly into the process of affecting a makeover of the not only the parent company identity but also the entire licensed products system - capturing the youthful exuberance of the brand. | |
|
| | | | | | 
| Clarium Capital, the strategic hedge fund begun by PayPal founder Peter Thiel, is undergoing an image change along with its change in address. As they prepare to occupy new offices on the Lucas Campus on the San Francisco Presidio, Clarium announces itself with a new identity, an elevated collateral suite and a cache of eye-catching electronic materials. Clarium’s new visual image presents these antithetical entrepreneurs with substance and credibility to the high net worth investor. A richly tactile and well-crafted visual experience re-introduces this modern, cutting-edge consortium. | |
|
| | | | | | 
| Capturing the energy of the alien forms assumed by superhero Ben Tennyson takes a special talent. So when Cartoon Network set out to license action heroes Upgrade, Wildmutt, XLR8 and Grey Matter, they knew they knew that their transformation into the two-dimensional world had to be handled in a certain way. Building on our strength with licensed properties, Tolleson Design was able to create just the right set of character assets and a dynamic style guide to tell the action-packed story of this mischievous 10-year-old known as Ben 10. This toolset forms the basis for a successful retail program, translating the vitality of the super-real characters that populate the Ben 10 legend into a spectrum of product introductions. | |
|
|
|
| | | | 
| On August 22nd last year, Grady Bowers joined the Tolleson team. Musical like his father, Bill, Grady plans to engage the local high school jazz band to perform at his first birthday party this fall. Young Mr. Bowers appears to have inherited his parents’ easy manner (he knows how to work a crowd) and also his father’s cowlick. Stats: 7 lbs. 2 oz, 19in. | |
|
| | | | | | 
| On-demand entertainment goes mass with online distribution through actor Morgan Freeman's Intel-backed venture, Clickstar. This digital service, which delivers first-run movies and artist-created channels through the PC, aims to provide a rich entertainment experience with complete viewing flexibility. The challenge to create a name evocative of the offering, then animate that identity to deliver on the brand promise, fell to Tolleson Design. Developing for the broadband premium entertainment market provided the platform to expand this visual identity into a new dimension.
| |
|
| | | | | | 
| One of the newest additions to the ‘Tolleson’ family just celebrated his first birthday. Owen Einwiller arrived auspiciously on 05.05.05 during the wee hours of the morning and quickly became his big brother, Ian’s, favorite playmate. His dad, Eric, says only sometime later did his parents notice that his initials spell ONE! Stats: 6lbs 11oz., 20.75” long. | |
|
|
|
| | | | 
| As part of a new competitive strategy, Arizona State University’s recently installed dean, ‘Duke’ Wellington Reiter, is building the institution’s five design schools into a creative consortium to compete with its east coast rivals. At his request, Tolleson Design assumed the challenge to define the collective voice and create a flexible visual vocabulary for the new institutional brand. Expressed first through a branded communications platform launched via the internet and an updated curriculum catalog, the harmonized approaches of the five colleges signal the direction for the school’s future. | |
|
| | | | |
