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 | | |  | | | | | Space Planning Optimized
To better align with their contemporary views on furniture design and functionality, Metro felt the time was right to update their web presence. A new navigation scheme streamlined the through enhancements to aid browsing as well as the targeted search. Fewer clicks made it simpler to locate produ |
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 | | |  | | | | | Bluetooth Accessory Launch
Nica, a new bluetooth headset from Maverick Lifestyle, was designed to fulfill the desire for a stylish wireless appliance. Working from the premise that a headset is worn much like any other accessory – watch, bag, jewelry, Nica provides simple, smart technology with a flair for fashion. To demonstrate and deliver this new experience, Maverick's founder worked with Tolleson |
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 | | |  | | | | | Wellness Branding
BioIQ offers a suite of diagnostic tests designed to address several of the most prevalent and preventable chronic disease conditions identified in the US today. Tolleson Design worked to evolve their existing identity with the goal of engendering a more approachable customer connection. The solution was extended to consumer as well as B2B collateral, packaging and web – mod |
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 | | |  | | | | | Interactive News Site
The Yale Daily News was redesigned in order to incorporate more dynamic content and seamlessly accommodate paid advertisements alongside current news. With a nod to its genesis in print, the updated delivers information in a more immediate, intuitive manner while retaining many of the charact |
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 | | |  | | | | | To Infinity and Beyond
This all-encompassing volume showcases the twentyyear history of Pixar animation, chronicling the studio from it's inception in 1986 to the debut of Cars. A clean, classic framework was employed to catalog this portfolio of memorable characters and recount the stories behind the development of each animation. In league with Chronicle Books, the Tolleson studio made selections f |
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 | | |  | | | | | Photoshop Branding
As Adobe began to lay plans to extend the Photoshop brand, exploring opportunities to embed Photoshop technology into consumer products, the company saw the need to create an all-encompassing identity to support the broader application. To move the brand "beyond the box" into categories such as telephony and medical devices, a consumer-facing identity was required. Based on th |
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 | | | | | | | | CS3 Point Products
The individual Adobe point product identities rely on long-standing color associations. As an organizing principal, these color assignments were visually mapped onto each of the point products, allowing applications to be integrated into cohesive working suites through an intuitive process. Working in league with IDEO, packaging form factors were optimized to minimize waste an |
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 | | | | | | | | CS3 Creative Suites and Launch
The acquisition of Macromedia strengthened Adobe Systems's position as a global software leader. Tolleson Design collaborated closely with Adobe on graphic strategies for several integrated product lines, including CS3. Original digital illustrations were inspired by "creative flow", the term used to describe the enhanced synergy between point products. In each product, the dom |
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 | | |  | | | | | Website
GTN, a video production house located in the Detroit area, asked Tolleson to create a portfolio showcase. This compact Flash site, which features intriguing imagery, fluid navigation and dynamic digital video clips conveys the dynamic spirit of the full service studio. |
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 | | |  | | | | | Rich Media Portfolio
This high energy video house based in the Detroit area needed a promotional website in line with their "knockout" brand theme. The high impact homepage was designed to immediately impress a viewer with the breadth of styles and effects offered by Ringside's creative team. |
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 | | |  | | | | | College of Design Website
The ASU College of Design collaborated with Tolleson on building a visual vocabulary to support the school's mission – providing a top tier, multi-disciplinary design education. A revised information architecture and updated interface integrates the needs of six design disciplines. The portfolio showcase offers an interactive window into student and faculty work. |
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Intended for prospective parents and students as well as potential donors and supporters, this compact, information-rich volume captures the dynamic, multi-disciplinary spirit of ASU's design college. Layered planes of imagery reflect how the six different disciplines taught at the College encourage students to think both broadly and deeply about design. |
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 | | |  | | | | | Women's Fashion Identity Refresh
Tolleson Design returned to refresh the Liz Claiborne brand a second time for a new generation of women. Liz Claiborne relies on a fresh-faced, active, upbeat appeal that represents an American ideal. The new identity guidelines balanced the free-spirited and classic sides of Liz, ensuring the brand maintains its unique energy across a wide range of international applications. |
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 | | |  | | | | | Hedge Fund Communication System
This sophisticated macro hedge fund uses uncommonly elegant tools when recruiting and communicating with investors. Directed at a group of high net worth individuals, the Clarium collateral system reflects the intelligent, understated, confident nature of the organization. |
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 | | |  | | | | | Fab Delivery Branding System
A research and development partner to wafer fabrication customers, Celerity's stated mission was "speeding time to silicon." Tolleson participated in all aspects of branding this new venture, from naming to identity. The graphic language reflects the company commitment to all aspects of engineering and constructing process tool delivery systems. |
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 | | |  | | | | | Luxury Brand Evolution
Godiva's signature gold box transformed chocolate into an international symbol of luxury and indulgence. In advance of a new line, the studio worked with Godiva to explore alternate shades of gold and packaging forms. The resulting Platinum collection helped Godiva maintain its market leadership by infusing the brand with fresh spirit and modern appeal. |
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 | | |  | | | | | NIke Woman Retail Promotion
This retail campaign helped maintain the momentum around the Shox brand while displaying Nike's ongoing support for women's fitness. Dynamic graphics helped shoppers around the country key into different types of Shox to three distinct athletic activities - walking, running and aerobics. |
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 | | |  | | | | | Broadband Identity
Intel and Revelations Entertainment formed this digital entertainment company, which offers premium broadband programming. Before the venture was announced, Tolleson Design worked intensely with key executives on naming and brand identity. The final mark, in still and , captures the stellar aspiratio |
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