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 | | |  | | | | | Space Planning Optimized
To better align with their contemporary views on furniture design and functionality, Metro felt the time was right to update their web presence. A new navigation scheme streamlined the through enhancements to aid browsing as well as the targeted search. Fewer clicks made it simpler to locate produ |
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 | | |  | | | | | Wellness Branding
BioIQ offers a suite of diagnostic tests designed to address several of the most prevalent and preventable chronic disease conditions identified in the US today. Tolleson Design worked to evolve their existing identity with the goal of engendering a more approachable customer connection. The solution was extended to consumer as well as B2B collateral, packaging and web – mod |
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 | | |  | | | | | Interactive News Site
The Yale Daily News was redesigned in order to incorporate more dynamic content and seamlessly accommodate paid advertisements alongside current news. With a nod to its genesis in print, the updated delivers information in a more immediate, intuitive manner while retaining many of the charact |
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 | | |  | | | | | To Infinity and Beyond
This all-encompassing volume showcases the twentyyear history of Pixar animation, chronicling the studio from it's inception in 1986 to the debut of Cars. A clean, classic framework was employed to catalog this portfolio of memorable characters and recount the stories behind the development of each animation. In league with Chronicle Books, the Tolleson studio made selections f |
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 | | |  | | | | | Photoshop Branding
As Adobe began to lay plans to extend the Photoshop brand, exploring opportunities to embed Photoshop technology into consumer products, the company saw the need to create an all-encompassing identity to support the broader application. To move the brand "beyond the box" into categories such as telephony and medical devices, a consumer-facing identity was required. Based on th |
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 | | | | | | | | CS3 Point Products
The individual Adobe point product identities rely on long-standing color associations. As an organizing principal, these color assignments were visually mapped onto each of the point products, allowing applications to be integrated into cohesive working suites through an intuitive process. Working in league with IDEO, packaging form factors were optimized to minimize waste an |
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 | | | | | | | | CS3 Creative Suites and Launch
The acquisition of Macromedia strengthened Adobe Systems's position as a global software leader. Tolleson Design collaborated closely with Adobe on graphic strategies for several integrated product lines, including CS3. Original digital illustrations were inspired by "creative flow", the term used to describe the enhanced synergy between point products. In each product, the dom |
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 | | |  | | | | | Biotech Corporate Collateral
The world's leading biotechnology company, Genentech, configures its brand around the words "science," "business," "people." Tolleson Design works with Genentech to bring consistency and discipline to its corporate communications, which reflect the company's ideal of integrating scientific rigor with human warmth and collegiality. |
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 | | |  | | | | | College of Design Website
The ASU College of Design collaborated with Tolleson on building a visual vocabulary to support the school's mission – providing a top tier, multi-disciplinary design education. A revised information architecture and updated interface integrates the needs of six design disciplines. The portfolio showcase offers an interactive window into student and faculty work. |
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Intended for prospective parents and students as well as potential donors and supporters, this compact, information-rich volume captures the dynamic, multi-disciplinary spirit of ASU's design college. Layered planes of imagery reflect how the six different disciplines taught at the College encourage students to think both broadly and deeply about design. |
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 | | |  | | | | | Women's Fashion Identity Refresh
Tolleson Design returned to refresh the Liz Claiborne brand a second time for a new generation of women. Liz Claiborne relies on a fresh-faced, active, upbeat appeal that represents an American ideal. The new identity guidelines balanced the free-spirited and classic sides of Liz, ensuring the brand maintains its unique energy across a wide range of international applications. |
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 | | |  | | | | | Hedge Fund Communication System
This sophisticated macro hedge fund uses uncommonly elegant tools when recruiting and communicating with investors. Directed at a group of high net worth individuals, the Clarium collateral system reflects the intelligent, understated, confident nature of the organization. |
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 | | |  | | | | | Fab Delivery Branding System
A research and development partner to wafer fabrication customers, Celerity's stated mission was "speeding time to silicon." Tolleson participated in all aspects of branding this new venture, from naming to identity. The graphic language reflects the company commitment to all aspects of engineering and constructing process tool delivery systems. |
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 | | |  | | | | | Luxury Brand Evolution
Godiva's signature gold box transformed chocolate into an international symbol of luxury and indulgence. In advance of a new line, the studio worked with Godiva to explore alternate shades of gold and packaging forms. The resulting Platinum collection helped Godiva maintain its market leadership by infusing the brand with fresh spirit and modern appeal. |
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 | | |  | | | | | NIke Woman Retail Promotion
This retail campaign helped maintain the momentum around the Shox brand while displaying Nike's ongoing support for women's fitness. Dynamic graphics helped shoppers around the country key into different types of Shox to three distinct athletic activities - walking, running and aerobics. |
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 | | |  | | | | | Barbie Style Guide Spring 07
Released bi-annually, this companion print/multimedia set defined seasonal trends for one of the world's most recognizable brands. Several hundred international licensees referenced the guides when designing the Barbie products, ranging from sleepwear to backpacks to bikes, which contribute significant revenues to the company's bottom line each season. |
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 | | |  | | | | | Brand Positioning Brochure
Specializing in golf apparel, Cutter & Buck took note of the sport's increasing popularity and identified an opportunity for creating a larger lifestyle brand. Tolleson Design worked with Cutter & Buck to build a narrative - in words and images - that used the game as a starting point for depicting an aspirational world of camaraderie, affluence and leisure. |
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 | | |  | | | | | Online Furniture Catalog
Brandrud brings heightened design, comfort and customizability to furniture used in institutional settings. Reflecting these sensibilities, Tolleson Design created that is easily searchable and information-rich. |
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 | | |  | | | | | User Interface Modeling
AOL worked with Tolleson to devise a series of alternative interfaces designed to differentiate and enhance the AOL broadband experience. The studio prepared experimental click-through models based on four key audience segments identified by AOL research. AOL tested the models and the findings used to suggest improvements to the service. |
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 | | |  | | | | | Spa Experience
Working with a first-time entrepreneur, Tolleson Design created a line of packaging to complement Thermae Spa's brand identity and interior atmosphere. Based on the elemental properties of light, heat and water, product labels were keyed by color. The shape and textures of the bottles and tins emphasized ease and comfort.
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 | | |  | | | | | Concept Store Promotion
The Shiseido company credo - quality, cooperative prosperity, sincerity - inspired the development of urban concept stores offering education and experimentation free from the pressure to purchase. Tolleson Design crafted promotional materials using natural forms and human figures to support the key strategic message "experience beauty."
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