Tolleson | A Brand Studio
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Own what
sets you apart
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Client Logos
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We create brands that help companies connect their deepest values with their highest ambitions.
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Featured Work
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Featured Work
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Featured Work
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So you can step confidently into what’s next.
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Brand Definition
Uncovering truths and understanding goals, then developing them into a strategic foundation for everything that follows
Positioning
Naming
Architecture
Brand Expression
Crafting visual and verbal systems that translate aspirations and build upon strategy to deliver emotional impact
Verbal Identity
Visual Identity
Editorial
Brand Implementation
Bringing brand systems to life through core touchpoints and tools that help teams take ownership going forward
Web & Digital
Environments
Packaging
Brand Activation
Expanding brand concepts across functions and formats in ways that make for special moments, both big and small
Go-to-Market
Photo & Video
Content
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Launch Pad
How We
Think
07—19
2024
On concepting and collaboration
For Nike’s House of Innovation
When Nike brought us in to work on packaging for the House of Innovation (HOI), we saw beyond the bag—and came up with concepts that ended up influencing multiple moments throughout the store. Here’s a look at some of the smaller details that helped create that bigger picture.
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We’re invested in every partnership. It’s the chemistry of our collective experience that leads us toward the unexpected.
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Feel like a fit?
Let us know what’s on your mind. You can tell us about your goals or just say hello.