Web Refresh for Powerhouse | Tolleson
A renewed vision,
in two parts
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When Powerhouse set out to redefine its digital presence, the challenge was two-fold: to clearly separate the Ventures and Innovation brands while maintaining a sense of shared DNA.
We started with the core tenants of brand and content strategy—mapping audiences, priorities, and messaging needs for each entity. Powerhouse Ventures needed a destination for both founders and investors, that could spotlight its portfolio with an emphasis on its unique early-stage, digital-first thesis. Powerhouse Innovation needed a site that showcased the breadth of its work and the unique strength of its knowledge base. Both wanted to put their people front and center.
From there, we created distinct yet complementary experiences, designed to preserve the brand equity of Powerhouse’s original identity, while implementing it with more clarity and purpose. From positioning to verbal and visual language to site development, the work gave both brands the tools to grow independently while staying connected.
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Project Information
Project
Web Refresh
Services
Positioning
Architecture
Visual Identity
Editorial
Web & Digital
Photo
Content
Positioning
Architecture
Visual Identity
Editorial
Web & Digital
Photo
Content
Deliverables
Visual Language
Illustration
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Showroom Experience
Event Experience
Art Direction
Production & Editing
Launch Planning
Digital Content
Visual Language
Illustration
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Showroom Experience
Event Experience
Art Direction
Production & Editing
Launch Planning
Digital Content
Industry
Mobility
Technology
Industrial
Climate Technology
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Both Powerhouse Innovation and Powerhouse Ventures embody a core belief shared by some of the most subversive, mission-minded companies: that changing the system doesn’t require shouting about it. Like their teams, these brands can walk the walk without talking the talk.
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It was important to maintain their brand equity with their peers as we evolved their identity. We sought to balance professionalism with approachability and optimism.
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Two ways to tackle one vision
While Powerhouse’s two entities share quite a bit visually, we made sure that each one had its own defined function and focus. So that the two could play different, complementary roles within a larger story.
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Friends in
the Industry
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To make the brand system more tangible and usable, we designed assets for both digital and physical experiences.
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Four Elements
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Our refresh went far beyond their core brand and online presence. We evolved the look and feel of their annual event New Dawn, Emily’s podcast “Watt It Takes” and designed select brand collateral.
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Four Elements
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