Brand Refresh for Salesforce | Tolleson
Salesforce
The Shape of the Cloud
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As Salesforce grew from a product to a platform, their brand required evolution, not reinvention. Our objective was to modernize their identity, clarify their brand architecture, and create a system built for scale.
We preserved the equity of their cloud symbol while refining it into a flatter, more contemporary form. Their modernized wordmark integrated a stylized “f” within the cloud, supported by a recalibrated blue and flexible accent palette to unify and differentiate their growing portfolio.
Salesforce Sans, their custom typeface, extended the character of the mark into a functional typographic system, ensuring clarity across digital and physical touchpoints.
Implemented globally, the identity operates as a cohesive system—designed for consistency, flexibility, and continued growth.
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Project Information
Project
Information
Services
Identity Refinement
Identity Refinement
Deliverables
Logo
Logo
Industry
Technology
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