Brand Refresh for Salesforce | Tolleson
Salesforce
The Shape of the Cloud
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As Salesforce grew from a product to a platform, their brand required evolution, not reinvention. Our objective was to modernize their identity, clarify their brand architecture, and create a system built for scale.
We preserved the equity of their cloud symbol while refining it into a flatter, more contemporary form. Their modernized wordmark integrated a stylized “f” within the cloud, supported by a recalibrated blue and flexible accent palette to unify and differentiate their growing portfolio.
Salesforce Sans, their custom typeface, extended the character of the mark into a functional typographic system, ensuring clarity across digital and physical touchpoints.
Implemented globally, the identity operates as a cohesive system—designed for consistency, flexibility, and continued growth.
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Project Information
Project
Information
Services
Visual Identity
Environments
Go-to-market
Visual Identity
Environments
Go-to-market
Deliverables
Logo
Brand Architecture
Visual Language
Custom Typography
Brand Toolkit
Brand Guidelines
Workplace Experience
Templates
Logo
Brand Architecture
Visual Language
Custom Typography
Brand Toolkit
Brand Guidelines
Workplace Experience
Templates
Industry
Technology
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