Brand Refresh for Salesforce | Tolleson
Clarity Across the Cloud
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As Salesforce grew from a product to a platform, their brand required evolution, not reinvention. Our objective was to modernize their identity, clarify their brand architecture, and create a system built for scale.
We preserved the equity of their cloud symbol while refining it into a flatter, more contemporary form. Their modernized wordmark integrated a stylized “f” within the cloud, supported by a recalibrated blue and flexible accent palette to unify and differentiate their growing portfolio.
Beyond the mark, we developed a comprehensive identity system to ensure cohesion across global touchpoints. From storefronts to labels, packaging to online, the work established greater consistency and flexibility — creating a unified framework capable of managing the complexity of a worldwide retail brand while respecting its legacy.
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Project Information
Project
Information
Services
Visual Identity
Visual Identity
Deliverables
Logo
Brand Architecture
Visual Language
Custom Typography
Brand Toolkit
Brand Guidelines
Logo
Brand Architecture
Visual Language
Custom Typography
Brand Toolkit
Brand Guidelines
Industry
Technology
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