Sumo Logic

Evolving is a Part of Growing

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Sumo Logic approached us at a pivotal moment in their growth. Their brand—beloved internally and named after its founder’s dog—had outgrown its startup roots and needed a major refresh to compete in the broader enterprise market.

Alongside their new leadership, we revamped their whole identity system, ensuring their brand could scale with their evolving business. Over time, our work deepened beyond individual projects, and with a receptive ear, we helped Sumo thoughtfully hold onto their company name and origins while addressing change within their company, the data analytics industry, and the larger cultural landscape.

All in all, it was a strategic effort to more closely align their brand and business strategy, which would better support new products and enterprise positioning.
What started as a rebrand to support growth has turned into an enduring partnership built on trust and adaptability. Today, we remain engaged at the highest level, providing ongoing system updates and strategic guidance as their brand and business needs evolve.