Brand Launch for Sumo Logic | Tolleson

Through early strategic work, we realized what they actually needed was a comprehensive repositioning—one that aligned internal stakeholders, clearly articulated their platform’s newly expanded value, and told a bigger story to the C-suite audience they were now ready to serve. We helped them evolve from a product-driven brand into one that could tell a single, compelling narrative centered on smarter, faster decision-making for modern business. This shift not only clarified the company’s value, but also positioned the brand for long-term growth.

Working closely with CEO Ramin Sayar, founders Christian Beegden and Bruno Kurtic, and a large cross-section of communicators, product teams, and stakeholders—, we defined a new company purpose, messaging framework, and visual identity system. Through candid conversations with their leadership team, we were able to create work that felt true to what they believed—not just visually distinct, but emotionally resonant. The result was a brand that not only raised the bar, but captured the spirit of the company.