Brand Identity and Website for Armadin | Tolleson
Cybersecurity That Thinks
Like the Threat
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Armadin is redefining how Fortune 100 companies test and strengthen their defenses through offensive AI and continuous red teaming. As the company prepared to emerge from stealth for their initial launch, they needed a brand and digital presence that could immediately communicate the credibility of its founding team while expressing the unique power of its highly technical platform.
Working closely together, we translated their vision into a bold brand identity, voice, and website that articulates their unprecedented approach with depth and sophistication. With remarkable intelligence, intensity, and hard-earned strategic advantage, the company is now positioned as a new force in the constantly evolving cybersecurity landscape.
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Project Information
Project
Information
Services
Verbal Identity
Visual Identity
Editorial
Web & Digital
Photo & Video
Go-to-Market
Verbal Identity
Visual Identity
Editorial
Web & Digital
Photo & Video
Go-to-Market
Deliverables
Voice Attributes
Style Guide
Logo
Visual Language
Illustration
Iconography
3D & Motion
Brand Toolkit
Content Strategy
Copywriting
UI/UX
Component Library
Art Direction
Shooting & Filming
Production & Editing
Templates
Presentations
Digital Content
Voice Attributes
Style Guide
Logo
Visual Language
Illustration
Iconography
3D & Motion
Brand Toolkit
Content Strategy
Copywriting
UI/UX
Component Library
Art Direction
Shooting & Filming
Production & Editing
Templates
Presentations
Digital Content
Industry
Technology
Partners
AKKA Studio
AKKA Studio
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Single Large Image
Offense Is the
New Defense
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“Armadin’s not a startup. It’s a new company of the highest caliber. And we needed a brand that conveys that with instant credibility.”
Eric Gaither, SVP of Marketing, Armadin
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Single Large Image
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Single Large Image
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Four Elements
Visualizing the swarm
It took time to fully grasp how Armadin’s platform works—and longer to turn complex AI threat resolutions that happen at machine speed into something understandable and iconic. The graphic language we created permeates their site, iconography, and company logo.
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We developed a tool that visually mimics AI swarm behavior across different modalities, enabling their team to create interactive pieces that adhere to their design language.
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“Human expertise is what gives the machine its edge.”
Kevin Mandia, Founder & CEO, Armadin
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Single Image
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Four Elements
Joining Forces
The human side of Armadin’s promise—namely, their collective experience and expertise—is a clear differentiator for their company. We gathered their people and shot portrait photography of their entire team, not just leadership.
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Inspired by
Heavy Metal
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Four Elements
A system forged from tungsten
Inspired by tungsten, a metal that becomes stronger as temperatures rise, the visual identity and language reflects Armadin’s belief that resilience is forged through pressure. Just as tungsten strengthens under extreme conditions, Armadin strengthens organizations by relentlessly testing their defenses. This idea informed the gradients, palette, and visual behaviors that define the brand. Together, these elements extend across the website and every brand touchpoint.
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